A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time with the most suitable online channels to increase revenue and improve relationships with your audience.
Steps for a successful digital marketing plan:
- Determine what you want to accomplish.
- Understand the digital sales funnel.
- Create buyer personas.
- Determine where to find users at all funnel stages.
- Implement specific guidelines to reach your goals.
- Incorporate automation and personalization.
- Look for holes in digital strategy.
- Change the strategy, wherever needed.
